Displaying a consistent brand online

One of the easiest ways to present a professional brand for your organization online is to have a brand guide and use it consistently with all external marketing materials you produce.

“Well, actually, what is a brand guide” you ask?

Brand guides can vary quite a lot, but a basic brand guide will have your organization’s logo, your brand colors and brand fonts. At a minimum this tool will ensure you have a logo you can use on all of your branded materials, and will give you a brand font and color palette to share with your designer when creating flyers, reports, share graphics, and other marketing materials. Consistency and staying on brand ensures your organization appears professional to stakeholders, partners, supporters and even future donors!

Here are a few examples of basic brand guides:

Most organizations should consider going beyond the basic brand guide and investing in a comprehensive brand guide. That document will normally include elements such as business card design, ID card design, email signature, social media cover images, infographic templates, banner designs, presentation template, etc.

Here are some examples of comprehensive brand guides:

See more examples of brand guides and other design work we’ve done here.

If you are ready to get a brand guide for your organization or just want to discuss the benefits of having one, please reach out to us today.